Living with a rare disease like Hereditary Angioedema can be unpredictable, but what if attacks didn’t define you? Hereditary Angioedema (HAE) is a rare disorder that can cause painful and sudden swelling in various parts of the body. These “attacks” can happen without warning and last for days, making it difficult to perform everyday tasks, physically and emotionally. This campaign was intended for the Asian market, reimagining life with zero attacks, in a confident, transformative way.