HPV vaccination is recommended at ages 11 or 12, but some parents and doctors feel uncomfortable talking about sex-related diseases to children at those ages. So we came up with a strong and impactful campaign to help doctors and parents get a new perspective on the vaccine: the importance of cancer prevention. It was a fun experience to be part of the entire campaign process from concept, casting, photoshoot and design of all marketing pieces for this campaign.

We also created a gamified learning tool for doctors to play with and learn how to start the talk about HPV/cancer prevention with their patients’ parents. To make this piece consistent, we designed the animated characters of this touch-screen game based on the teenage models of the original campaign.